. >> what a beautiful scene it is behind us on fourth street. this is one of many neighbors where mom and pop shops hope that customers will come, spend their money fulfill their holiday wish list while going with neighbors and putting money right back into their own community. and it's happening all over the bay area. we actually have video from albany, where stores are promoting the fact that they are local. it's the hook shop owners hope will bring in customers bring in customers even though they can't offer the deep discounts that are all over during this black friday weekend. one shopper said it's the commitment to the community that counts. >>> they support our schools by offering discounts and helping with auctions and all kinds of other community events that happen in our town. so we are giving back to them. >> this is the third year for small business saturday. a survey shows 67% of those familiar with the initiative are planning to participate. get this, last year an estimated 103 million americans supported this day and put their mone